Sell in 2009
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Selling in Today’s market90% of Realtors will be out of business this time next year. If you list with an inexperienced Realtor, they will list your house and hope the other Realtor does the selling. This is simply not a reasonable option in today’s buyer-driven market.As foreclosures are on the rise and lending requirements have become more restrictive, qualified buyers now have much more options than they had just a year ago. Every single house sitting on the market is your competition and you must separate your property from all of them. Otherwise, buyers will treat your house like a commodity which means that it either won’t sell or if it does, it will be at a dramatically reduced price. 3 Phases of Advanced Home-Selling StrategiesCreative FinancingInterest rates are at historic lows, but the qualifications for receiving loans are so high that few people can attain them. Bearing in mind that the Realtor representing the buyer of your home is probably inexperienced, there’s a good chance that that buyer isn’t educated on all of their options. We know some of the best attorney’s in town who can help in this regard. Powerful Flyers that WorkMost Realtors put nothing more on a flyer than the square footage of the property, the number of bedrooms and bathrooms, the year it was built and the asking price. Sometimes they use generalities and platitudes such as “best,” “most” and “lowest,” but these do nothing to impress a buyer as much as it does entice them to use more scrutiny in examining your house.We’ve come to learn that the buyer who buys your home will probably buy it for the same reasons you bought the home. After taking the time to talk with you about why you purchased the home in the first place, and what you have liked most about it since, we create a flyer that highlights these features. It’s amazing how much more effective these types of flyers are at attracting the right buyers who would be most likely to purchase your house. We also include information about creative financing options on the back of the flyer. This is educational material that, even if the buyer is a bit hesitant to look at your property right away, might prevent the buyer from throwing the flyer away so quickly. Sometimes just holding on to a flyer and giving it another look can be enough to get these buyers to take a second look at your house. A Pro-Active CampaignTypically, most Realtors do nothing to expose your property to the market other than listing the house on MLS and putting a flyer in the front yard. This might be sufficient if you live in a high-demand area, even if it is lackadaisical approach.We happen to believe that you deserve a marketing campaign that is pro-active, rather than stagnant. First, you must realize that almost 90% of buyers are “move-up” buyers, which means they are selling their home and are looking to buy a bigger, more expensive home. This means that there is a really good chance that the person who is going to buy your home is currently listing their home on MLS right now. We’ve discovered that people tend to purchase a new home about 20% to 30% more expensive than the house they are currently selling. Using this formula, we back track and make a list of every single house on the market in the appropriate price range. We then create an e-mail and phone marketing campaign that targets all of the Realtors listing these homes, informing them about your home. All of these Realtors get information about your property including all of the creative financing options available for the property. Any Realtor who expresses interest in the property also gets an additional marketing package that they can give to their buyer. You see, the better we make that Realtor look in the eyes of his buyer, the easier it is for them to facilitate the transaction. Miscellaneous TacticsThere a many, many small things that can contribute to a quick, easy sale. The condition of your property must be the best it can be. We can help in assessing what is the most important to fix and the most cost-effective way of doing it.There are many pro-active steps a seller can take to position themselves against the buyer who wants to employ unscrupulous negotiating tricks. In fact, protecting yourself from savvy Realtors representing buyers is often overlooked by sellers. In today’s market, it’s becoming more common for homeowners to not have enough equity in the property to sell it without having to bring cash to the closing table. We have a lot of experience negotiating with banks in reducing your loan balance in order to facilitating these “short sale” transactions. And on and on… Remember, there’s no substitute for experience. Your house is probably the biggest asset you own. Why even consider taking a chance with it? |
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